The second the clock turns to 12:01 a.m. on the 12th, Microsoft will kick off 24 hours of special Gears of War events. There will be hourly sweepstakes drawings and giveaways featuring prizes such as a Samsung HT-P29 Dolby 5.1 Surround Sound System. Xbox Live subscribers will be able to download an exclusive, free Gears of War Gamer Pic which will be available for one day only. The band Megadeth and Cliff Bleszinski himself will be online for Game with Fame sessions. An MTV Gears of War: The Road to Launch Sneak Preview video will also be available along with other special video content.

There will also be a 24-Hour Leaderboard Tournament where the winner will receive a Gears of War-branded guitar and an automatic bye to the Global Gears of War Tournament scheduled for next year. Gears of War may very well be the most anticipated game for the Xbox 360 so far.